Print & Magazines
Starting my career as a magazine editor allowed me to establish a foundation of creative writing, without the need to cater to things like keywords. This was a luxury, and a lesson I’ve carried with me throughout my career
Petal Talk
The Knot Spring/Summer 2017 Issue
This story (meant to be a “cheat sheet” of the most-asked-for flowers according to florists) started as a magazine feature but after restructuring it for digital and optimizing it for SEO, it became a top performing evergreen article.
Top Registry Picks
The Knot 2015 Winter Issue
Creating shoppable content and consumer guides—both in print and digital—added a critical commerce element to my editorial planning.
Retail Jeweller August 2012 Issue
At Retail Jeweller I interviewed designers, touring and photographing their spaces, and spun all of the information into B2B narratives.
Store of the Month
The Knot Spring 2016 Issue
Part of my responsibility as an editor on the “style” beat was to spot trends and source beautiful photography that brought those trends to life.